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Run by QPR in the Community Trust, along with Hammersmith & Fulham Drug and Alcohol Action Team (DAAT), the event has been designed to raise awareness of the effects alcohol has on your health, well-being and even on matchdays in W12.
A day out at the football can be an ideal way to spend some quality time with your family and friends and quite often alcohol plays a part in the day. But QPR in the Community Trust, with help from DAAT, wants to ensure that a great match atmosphere is the reason you keep coming back week in, week out, to cheer on the Super Hoops.
Through the 'Is Alcohol Affecting Your Game?' campaign, we aim to raise awareness around the effects alcohol has on people, with today kicking off a week of activities as part of National Alcohol Awareness Week.
Throughout the match build-up you will see how our players have backed this campaign and how you too can get involved or find out more from the DAAT.
The 'Is Alcohol Affecting Your Game?' campaign is the start of an ongoing link between QPR in the Community Trust and the council, with plans being developed to take the message and information into schools and colleges in the borough as part of our health theme.
Andy Evans, Chief Executive of QPR in the Community Trust said: "Those at highest risk of being admitted to hospital with alcohol related health problems are men over the age of 35, and football brings together a lot of people from this target audience.
"The aim is to get supporters to see that sensible drinking is the best way to enjoy alcohol and a football match."
Cllr Greg Smith, Cabinet Member for Crime and Street Scene, added: "Most people like a drink, but some take it too far and this campaign is about pointing out the serious issues that causes both for other people and yourself."